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\u064a\u0639\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u064a\u0634\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631. \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0647\u0648 \u062c\u0639\u0644 \u0645\u0648\u0642\u0639\u0643 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631.<\/p>\n\n\n\n
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\u062a\u0644\u0639\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u064a\u064f\u0641\u0636\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u060c \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u0648\u0635\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a (Meta Description). \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062a\u0648\u0627\u0632\u0646\u060c \u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0623\u0648 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0628\u0640”\u0627\u0644\u062d\u0634\u0648”\u060c \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0642\u0648\u0628\u0627\u062a \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n
\u062a\u064f\u0639\u062a\u0628\u0631 \u0633\u0631\u0639\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0639\u0627\u0645\u0644\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0627\u0642\u0639. \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0636\u063a\u0637 \u0627\u0644\u0635\u0648\u0631\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0623\u0643\u0648\u0627\u062f CSS \u0648JavaScript\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u0624\u0642\u062a (caching). \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0648\u0642\u062a \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u064a\u0639\u0632\u0632 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n
\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0648\u0642\u0639\u0643 \u0645\u062a\u062c\u0627\u0648\u0628\u064b\u0627 \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062c\u0627\u0647\u0644\u0647 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<\/p>\n\n\n\n
\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0633\u0643\u064a\u0645\u0627 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0634\u064a\u0641\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639\u0643 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629 (Rich Snippets). \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0633\u0643\u064a\u0645\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0648\u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR).<\/p>\n\n\n\n
\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0641\u062d\u0629 \u0647\u0648 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0630\u064a \u064a\u062a\u0639\u0644\u0642 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0648\u0642\u0639. \u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644 \u062e\u0627\u0631\u062c \u0646\u0637\u0627\u0642 \u0645\u0648\u0642\u0639\u0643 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0641\u064a \u0645\u0627 \u064a\u062d\u062f\u062b. \u064a\u0634\u0645\u0644 \u0647\u0630\u0627 \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 (Link Building) \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0633\u0645\u0639\u0629 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639\u0643 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u062b\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n\n\n
\u064a\u0639\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0641\u062d\u0629. \u064a\u062a\u0645\u062b\u0644 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0647\u0646\u0627 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0630\u0627\u062a \u0633\u0645\u0639\u0629 \u062c\u064a\u062f\u0629. \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0645\u0648\u0642\u0639\u0643 \u0648\u0632\u064a\u0627\u062f\u0629 \u062a\u0631\u062a\u064a\u0628\u0647 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u063a\u064a\u0631 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u0627\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u063a\u064a\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0625\u0644\u0649 \u0639\u0642\u0648\u0628\u0627\u062a \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n
\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u062b\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u064a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n
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